Tata Curvv 2024: Launch Date, Price, Specs & Features Creta Rival

Introduction

The Indian SUV market is about to witness a revolution, and it’s called the Tata Curvv. First unveiled as a concept in 2022, this stunning SUV coupe represents Tata Motors’ bold vision for the future of automotive design and technology. Slated to launch in 2024, the Curvv isn’t just another SUV—it’s a statement piece that bridges the gap between conventional SUVs and futuristic electric vehicles.

What makes the Curvv particularly exciting is its dual-powertrain strategy. Tata Motors will launch the Curvv as an electric vehicle first, followed by conventional internal combustion engine (ICE) variants. This approach signals Tata’s confidence in both its EV technology and the growing Indian EV market. The Curvv is positioned to compete directly with established champions like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara, but with a design language that’s distinctly more premium and contemporary.

This comprehensive guide gathers all the available information about the Tata Curvv, from its stunning design to expected features, powertrain options, and potential pricing. Whether you’re an EV enthusiast, a SUV lover, or someone looking to upgrade from a compact SUV, this article will help you understand why the Curvv might be worth waiting for.

Design & Exterior: A Masterclass in Modern SUV Styling

The Tata Curvv concept made waves with its “Coupe-ness meets SUV-ness” design philosophy, and the production version is expected to retain most of these striking elements. The design represents Tata’s new “Impact 3.0” design language, which takes the already successful Impact 2.0 design (seen on the Nexon and Harrier) to the next level.

Front Profile:

• Signature LED Lighting: The Curvv features sleek, split-type LED headlamps with distinctive LED DRLs that extend across the width of the vehicle
• Bold Grille Design: While the EV version will have a closed grille, the ICE variants will feature a more traditional yet modern grille design
• Muscular Hood: The bonnet features strong character lines that give the Curvv an aggressive, road-ready stance
• Skid Plates: Typical SUV elements like skid plates and generous cladding emphasize its rugged credentials

Side Profile:

• Coupe-like Silhouette: The most distinctive feature is the sloping roofline that gracefully merges with the rear, creating a sporty coupe-like appearance
• Flush Door Handles: Spy shots suggest the production model might feature flush-fitting door handles for better aerodynamics
• Large Alloy Wheels: Expect 17-inch diamond-cut alloy wheels with premium design
• Commanding Ground Clearance: Like other Tata SUVs, the Curvv will offer generous ground clearance (expected 200-205mm)

Rear Design:

• Connected LED Taillights: A full-width LED light bar similar to the new Nexon and Harrier gives the Curvv a modern, premium look
• Sporty Rear Spoiler: The coupe-like design incorporates an integrated spoiler for enhanced aerodynamics
• Wide Shoulders: The rear haunches are muscular and wide, giving the vehicle a planted, stable stance

The overall design language makes the Curvv look like it’s from a segment above, potentially creating a new design benchmark in the competitive midsize SUV space.

Interior & Features: What to Expect Inside the Cabin

While Tata Motors hasn’t officially revealed the production interior, spy shots and the concept version give us clear indications of what to expect. The Curvv’s cabin will represent a significant step up from current Tata models in terms of premiumness and technology.

Dashboard and Layout:

• Free-Standing Touchscreen: Expect a large, possibly 12.3-inch free-standing touchscreen infotainment system similar to the Harrier/Safari facelift
• Digital Instrument Cluster: A fully digital driver’s display, likely 10.25 inches, will provide comprehensive vehicle information
• Premium Materials: Higher quality plastics, soft-touch materials, and possibly artificial leather surfaces will elevate the premium feel
• Two-Spoke Steering Wheel: The latest Tata steering wheel design with illuminated logo and integrated controls

Expected Features:

• Advanced Infotainment: Latest version of Tata’s Arcade.ev system with wireless Android Auto and Apple CarPlay
• Ventilated Seats: Front-row ventilated seats for enhanced comfort
• Panoramic Sunroof: A large panoramic sunroof to enhance the airy feel of the cabin
• Ambient Lighting: Multi-color ambient lighting to create different moods
• Wireless Charger: Conveniently placed fast wireless smartphone charging
• 360-Degree Camera: For easier maneuvering in tight spaces
• Air Purifier: With display and automatic operation

Space and Practicality:
Despite the coupe-like silhouette, Tata engineers have worked to maximize interior space. The wheelbase is expected to be longer than the Nexon, providing generous legroom for both front and rear passengers. The sloping roofline might slightly compromise rear headroom for very tall passengers, but the trade-off is the stunning design that sets it apart from conventional SUVs.

Boot space is expected to be around 390-410 liters, which is competitive in the segment and practical for most family needs.

Powertrain Options: EV First, Then Petrol & Diesel

The Tata Curvv will be available with multiple powertrain options, with the electric version launching first.

Curvv EV (Electric Version):

• Platform: Based on Tata’s Gen 2 EV architecture
• Battery Options: Expected to offer two battery options – standard range and long-range
• Expected Range: 400-500 km per charge (claimed MIDC)
• Power Output: Expected 140-160 PS with strong torque delivery
• Charging: Support for DC fast charging (10-80% in under 45 minutes) and AC charging
• Features: Regenerative braking with possible one-pedal driving mode

Internal Combustion Engine (ICE) Variants:

• Petrol Engine: Expected to use the 1.2L turbo-petrol engine (120 PS, 170 Nm) possibly with a more powerful tune
• Transmission: 5-speed manual and 6-speed automatic (DCT likely)
• Diesel Engine: Likely to feature the 1.5L diesel engine (115 PS, 260 Nm)
• Transmission: 6-speed manual and 6-speed AMT

The decision to launch the EV first is strategic, allowing Tata to position the Curvv as a premium, technologically advanced product from the outset.

Expected Safety Features

Given Tata Motors’ strong focus on safety, the Curvv is expected to come packed with safety features:

Standard Safety:

• Dual front airbags
• ABS with EBD
• Electronic Stability Program (ESP)
• Rear parking sensors
• ISOFIX child seat mounts

Higher Variant Safety:

• Up to 6 airbags
• 360-degree camera
• Tyre Pressure Monitoring System (TPMS)
• Hill Hold Assist
• Advanced Driver Assistance Systems (ADAS): Level 1 ADAS features including:
  • Adaptive Cruise Control
  • Lane Keep Assist
  • Forward Collision Warning
  • Autonomous Emergency Braking

The Curvv will be built on a heavily modified version of Tata’s ALFA (Agile Light Flexible Advanced) architecture, which already underpins the Altroz and Punch. Given Tata’s track record with Global NCAP ratings, the Curvv is expected to achieve a 5-star safety rating.

Expected Price and Variants

Estimated Price Range:

• Curvv EV: ₹18 – 22 lakhs (ex-showroom)
• Curvv Petrol: ₹11 – 17 lakhs (ex-showroom)
• Curvv Diesel: ₹13 – 18 lakhs (ex-showroom)

Expected Variants:
Tata will likely follow its established naming strategy:

1. Smart – Base variant with essential features
2. Pure – Mid-variant with better equipment
3. Creative – Well-equipped with good value
4. Fearless – Feature-rich, likely to include ADAS
5. Fearless+ – Top variant with all features

Launch Timeline and Booking Details

Expected Launch Date:

• Curvv EV: Mid-2024 (likely June-August 2024)
• Curvv ICE Variants: Late 2024 or early 2025

Booking Information:
Bookings are expected to open 2-3 months before the official launch. Interested customers can book through:

• Tata Motors authorized dealerships
• Official Tata Motors website
• Possibly through online partner platforms

Tata Curvv vs Key Rivals

vs Hyundai Creta:
The Curvv will directly challenge the segment leader Creta with its more contemporary design and potentially better feature offering. However, the Creta has established service network and brand trust advantages.

vs Kia Seltos:
The Seltos is known for its feature-rich cabin and sporty appeal. The Curvv will counter with its coupe-like design and Tata’s strong safety focus.

vs Maruti Grand Vitara:
The Grand Vitara’s strong hybrid system offers excellent fuel efficiency. The Curvv EV will provide an all-electric alternative, while the petrol/diesel variants will compete on design and features.

vs Honda Elevate:
The Elevate is praised for its practical interior and Honda’s reliability. The Curvv will offer more futuristic design and potentially more advanced features.

Why Wait for the Tata Curvv?

Design Advantage:
The Curvv’s coupe-SUV design is genuinely fresh in a segment filled with conventional SUV shapes. It offers the perfect blend of sportiness and practicality.

EV First Strategy:
For early adopters of electric vehicles, the Curvv EV will offer a compelling package with Tata’s proven EV expertise and extensive service network.

Tata’s Safety Focus:
Given Tata’s recent track record, the Curvv is almost certain to be one of the safest vehicles in its segment.

Feature-Rich Package:
Expected to come loaded with all the latest features including ADAS, panoramic sunroof, and premium audio system.

Potential Drawbacks to Consider

New Model Uncertainties:
As with any all-new model, there might be initial teething issues that early adopters could face.

Rear Headroom:
The coupe-like design might compromise rear headroom compared to more upright rivals.

Expected Premium Pricing:
The Curvv will likely command a premium over conventional rivals, especially the EV version.

Service Network for EV:
While Tata has an extensive service network, EV-specific expertise might vary across dealerships initially.

Conclusion: Should You Wait for the Tata Curvv?

The Tata Curvv represents the next evolution of Tata Motors’ design and engineering capabilities. It’s not just another SUV but a statement of intent from an automaker that’s rapidly transforming its brand image.

Wait for the Tata Curvv if:

• You want a vehicle with head-turning, contemporary design
• You’re considering an EV but need proper SUV practicality
• Safety is your top priority
• You appreciate cutting-edge technology and features
• You want to own something distinctive and fresh in the market

Consider existing alternatives if:

• You need a vehicle immediately
• Rear headroom is absolutely critical for your usage
• You prefer established models with proven reliability
• Budget is a major constraint

The Curvv has the potential to disrupt the midsize SUV segment significantly. It combines stunning design, expected top-notch safety, and multiple powertrain options to cater to different buyer preferences. If Tata Motors gets the pricing right and delivers on the promised quality, the Curvv could very well become the new benchmark in its segment.

Keep an eye on official Tata Motors channels for the latest updates, and if you’re in the market for a new SUV in 2024, the Curvv is definitely worth the wait.

FAQs

What is the expected launch date of Tata Curvv?
The Tata Curvv EV is expected to launch around mid-2024 (likely June-August 2024), followed by the petrol and diesel variants in late 2024 or early 2025. Tata Motors has confirmed that the electric version will launch first as part of their strategy to establish the Curvv as a premium, technologically advanced product.

What will be the price of Tata Curvv?
The expected ex-showroom price range is ₹18-22 lakhs for the Curvv EV and ₹11-17 lakhs for the petrol variants. The diesel versions are expected to be priced between ₹13-18 lakhs. These are preliminary estimates and the final pricing might vary based on features and market conditions at launch.

Will Tata Curvv have ADAS?
Yes, the Tata Curvv is expected to feature Level 1 ADAS (Advanced Driver Assistance Systems) in its top variants. This will likely include features like Adaptive Cruise Control, Lane Keep Assist, Forward Collision Warning, and Autonomous Emergency Braking. This will make it one of the few vehicles in its segment to offer ADAS.

What is the expected mileage of Tata Curvv?
For the EV version, the expected range is 400-500 km per charge (MIDC claimed). For petrol variants, expect around 17-19 km/l, while diesel versions might deliver 20-22 km/l. These figures are estimates based on current Tata powertrains and segment standards.

How is Tata Curvv different from Tata Nexon?
The Curvv is larger and more premium than the Nexon. It’s positioned between the Nexon and Harrier in terms of size and price. Key differences include more contemporary design, coupe-like silhouette, more premium interior, additional features including possible ADAS, and the availability of multiple powertrains including a long-range EV version.

Will Tata Curvv have 7 seats?
No, the Tata Curvv will be a 5-seater only. The coupe-like design with its sloping roofline doesn’t permit a practical third row. If you need a 7-seater from Tata, consider the Safari which offers three rows of seating.

What are the color options expected in Tata Curvv?
While official colors haven’t been announced, expect a range of premium and vibrant options. Likely colors include signature shades similar to the concept’s bold hue, along with popular Tata colors like Downtown Red, Fearless Purple, Daytona Grey, and Pristine White. The EV might get some exclusive color options.

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