Maruti Suzuki’s premium retail network, NEXA, is celebrating eight glorious years of providing global automotive experiences to customers. NEXA was conceived and designed with the philosophy of ‘Create. Inspire’, and it offers unparalleled car ownership experiences while providing products that match evolving customer lifestyles.
NEXA has achieved the remarkable feat of satisfying more than 2 million customers in just eight years, with its network of over 460 modern showrooms that span more than 280+ cities nationwide.
“Driven by innovation and delivering global standards of automotive experiences, NEXA marked the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences in India. Conceptualized first in 2015, NEXA’s core philosophy aims at providing unique experiences, along with innovative and intelligent technology through a diverse product portfolio. NEXA’s successful eight years with over 2 million happy customers is a testimony of the trust that our customers have shown us over the years,” said Mr. Shashank Srivastava, the Senior Executive Officer of Marketing and Sales, Maruti Suzuki India Limited.
NEXA’s CRAFTED FUTURISM design language, which signifies NEXA’s endeavor to create cars of the future, encapsulates three major pillars: NEXpression, NEXtech, and NEXperience.
The dynamic design language is a fusion of sophisticated design and advanced technology to create a striking road presence, while also providing practical convenience for customers. The design language is inspired by the future and is exclusively crafted to match the refined tastes of NEXA customers.
NEXA’s product line seamlessly combines modern design with cutting-edge technology and premium features to provide a superior experience for every customer.
NEXA, in its 8th year of operations, offers 8 models to cater to different customer segments, including a premium hatchback (Baleno), a mid-size sedan (Ciaz), four SUVs (Grand Vitara, Jimny, Fronx and Ignis), an MPV (XL6) and its flagship model the Invicto – a premium UV. NEXA is driving the growth of Maruti Suzuki SUVs with its innovative Hybrid technology and AllGrip off-road SUVs.
NEXA’s goal is to provide unparalleled experiences that are centered on the new, the unexplored, and the unconventional. This is in perfect alignment with NEXA’s values of being global, pampering, reliable, and innovative.
NEXA is driven by three fundamental principles that shape its unique and innovative experiences: NEXA Music, NEXA Lifestyle, and NEXA Journeys. As such, NEXA has taken the required steps to deliver top-of-the-line features to their customers.
