Ather Set To Unveil New Affordable Electric Scooter Platform This August

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This is a big shift for Ather, which until now has focused on premium electric scooters. With rivals like Electric and already offering budget-friendly models, the move helps Ather tap into a much larger audience. According to reports, the company may already have an affordable production model in the works, with a patented headlamp design pointing to something closer to production than concept.

Alongside the new platform, Ather will also showcase the next generation of its software suite — Ather Stack 7.0. While details are limited, the update is expected to bring improved functionality and new features that enhance the riding and ownership experience. That’s not all, a new fast charging system will also be revealed at the event, promising quicker charging times and better connectivity.

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Ather’s partnership with Hero MotoCorp also plays a key role in its broader strategy. Owners of Ather and Hero EVs can already use each other’s charging stations without any extra cost. With this year’s theme being “Technology that works like magic,” Ather seems ready to turn heads again, not just with sleek design and smart tech, but by making it all more accessible.