Honda To Counter Sales Slide With New Elevate Variants

Honda Cars India reported a significant decline in both domestic sales and exports for April 2025, as the automaker recalibrated its dispatch strategy amid what it called “subdued consumer sentiment.” The company sold 3,360 units in the domestic market during April, marking a 23% drop from the 4,351 units dispatched in the same month last year. Exports also saw a steep decline, falling to 1,511 units from 6,516 units in April 2024.

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In a statement, Kunal Behl, Vice President of Marketing and Sales at Honda Cars India, said the automaker deliberately reduced dispatches to maintain healthy inventory levels across its dealer network. “This approach ensures operational efficiency and allows us to respond flexibly to demand fluctuations, without putting undue pressure on our dealers,” Behl noted.

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Looking ahead, the company is aiming to reignite customer interest by rolling out select variants of its Elevate SUV at new, competitive price points. Additional benefits and offers are also expected throughout May, as Honda targets stronger market traction.

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