Mahindra Thar Roxx, New XUV 7XO Boost YoY Sales In February 2026

Mahindra has sold 97,177 vehicles in total during February 2026, an increase of 18% year-on-year, as SUVs like Thar Roxx, XUV 7XO and Scorpio continue to drive the numbers for the company. This is relevant for Indian consumers as it reflects the sustained market appetite for ladder-frame SUVs, as well as the strong rate of bookings for Mahindra’s mainstay products. Domestic Utility Vehicles alone saw 60,018 units being sold, an increase of 19% over the same period last year. The numbers again reflect the importance of Mahindra’s SUVs for the overall vehicle sales, as the market is increasingly moving towards crossovers as well as monocoque SUVs.

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