- Can you share about SAERA auto in brief?
Leveraging over 40 years of experience in manufacturing agricultural auto-equipment, Saera has seamlessly transitioned into producing cutting-edge electric vehicles. The company’s portfolio includes Electric Three-Wheelers, e-LCVs, Electric Scooters (currently under revamp), and Electric Golf Carts.
- Existing product line and upcoming products?
Under the Saera Electric Auto Limited umbrella, five distinct brands contribute to our diverse portfolio, with four actively operational and the fifth set for a significant relaunch in 2026. Our flagship brand, Mayuri, is renowned as India’s first e-Rickshaw company, leading the charge in sustainable urban transport. Alongside Mayuri, our other brands—Sunehri, Saera Keto, and Saera Golf Carts—cater to various segments of the electric vehicle market, including Electric Rickshaws, E-LCVs, E-Carts & Vans, and Electric Golf Carts. These brands collectively ensure a comprehensive range of products that cater to the growing demand for green mobility solutions in India.
- Details on target market and audience:
Saera Electric Auto Limited strategically targets a broad spectrum of sectors with our diverse product lineup. Our Golf Carts are tailored to meet the needs of various industries, including sports, hospitality, commercial, residential, corporate, and government sectors. These carts are ideal for resorts, large campuses, and even affluent individuals who use them within their private premises. On the other hand, our Mayuri and Sunehri models are specifically designed for Tier 2 and 3 cities, catering to a wide range of customers such as existing automobile and spare parts dealers, agricultural and rural entrepreneurs, small business owners, fleet operators, auto mechanics, and workshops. This market also includes retired professionals seeking new business ventures, allowing us to expand our reach across both urban and rural landscapes.
- How are you manufacturing products? Details on monthly production.
At Saera Electric Auto Limited, we proudly adhere to the ‘Make in India’ movement, manufacturing 100% homologated vehicles entirely in-house. Our state-of-the-art facilities, located in Bhiwadi and Bawal, oversee the complete production process, from research and development to final assembly. These plants are equipped with modern manufacturing capabilities, including advanced paint and body shops as well as dedicated R&D centers, ensuring that every vehicle meets the highest standards of quality and innovation.
- Current market share and target market share?
With a current market share of 6%, Saera Electric Auto Limited has set an ambitious target of capturing 10% of the market by the end of this fiscal year. To achieve this, we have strategically aligned, upgraded, and increased the capacity of all contributing factors across our operations. The performance figures from Q1 serve as a strong indicator that we are on the right path, demonstrating significant progress towards reaching our goal.
