Tata Motors has a major market share in the passenger electric vehicle segment in India. To increase it even more, the brand has opened two EV-exclusive dealerships in Gurugram. This outlet will cater solely to EV customers in Sector 14 & Sohna Road, Gurugram. It is to be noted that these stores will open to the public in the new year starting from January 7, 2024. The automaker has plans to expand its presence with more showrooms in the country.
The multi-story facility, which is filled with green areas, hangout areas, and digital vehicle configurators, is styled by the feet outlet of Tata Motors in Sector 14, Gurugram, using a modern design approach to meet the needs of young, tech-driven generation car buyers. It will also help consumers search for easy ways to find, shortlist, and purchase the ideal vehicle.
These stores and more upcoming stores in India will allow the automaker to accommodate its upcoming vehicles in India. Furthermore, it will help the automaker to service its consumers.
Commenting at the inauguration of the new showrooms, Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility, said, “With insights gathered from over 1 Lakh Tata EV customers, we understand that the EV consumers seek a different kind of customer experience. They are sensitive to how the planet is evolving, very conscious about the cost of driving, and desire cutting-edge technology. This is in line with the new brand identity’s core values – sustainability, community, and technology.”
He added, “The new flagship showrooms are the first physical manifestations of this brand philosophy and we have mapped the customer journey accordingly. We want to empower our customers so our plans include the creation of a harmonious community space to facilitate customer gatherings/services, sustainability-focused workshops, and events for customers. These showrooms are not just about retailing EVs but they become TATA.ev community centres in Gurugram.”
