Bajaj Auto has announced the opening of its 100th Triumph motorcycle showroom in Dehradun, India. This marks the completion of a one-year initiative to establish a nationwide network of Triumph dealerships following the company’s assumption of India operations.
Coinciding with this expansion, Triumph Motorcycles and Bajaj Auto reported the sale of 50,000 Triumph 400cc motorcycles across fifty countries, including key global markets. This milestone signifies the first anniversary of the production of Speed and Scrambler 400cc models in India.
Triumph’s dealer network has grown rapidly from fifteen showrooms in nine cities to one hundred showrooms in seventy-five cities. The geographic expansion aims to provide increased accessibility for customers seeking to purchase Triumph motorcycles, engage with the brand, and access after-sales services.
Sumeet Narang, President, Probiking Business, Bajaj Auto Ltd.: The Triumph Speed 400 and Scrambler 400 X have become popular across the country as they have in 50 other countries. The Triumph journey in India is just getting started. We’re committed to bringing world class products within easy access to premium motorcycle customers. We have kept our promise that we made to Indian customers at launch – we’ve opened 100 showrooms with service centres in just one year and brought the Triumph experience closer to them. Expect this rapid expansion of showrooms across the country continuing into its second year as well. Our commitment extends beyond sales to exceptional service and our ride and community programs for a truly immersive Triumph ownership journey.
