TVS Apache Sold Over 60 Lakh Units — Celebrates 20 Years of Apache

TVS Motor Company marks two important milestones for its TVS Apache motorcycle brand; 20 years since the debut of the TVS Apache and 6 million customers worldwide. After its launch in 2005, the Apache has become one of the fastest-growing sports motorcycle manufacturers, available in more than 60 countries. In this article, we take a closer look at the Apache’s journey, its transformation, technology, and the lure for performance enthusiasts.

Two Decades of Excellence in Performance

The story of Apache started in 2005 with Apache 150, the motorcycle soon became popular within riders looking for performance. In over 20 years, TVS has broken the range into two unique platforms; the race-focussed Apache RR and the street-friendly Apache RTR. By today, that lineup has grown to a total of six models in the range — the 160cc RTR to the powerful 310cc RR — that meets a variety of riding tastes.

Racing Roots and Global Reach

TVS attributes the success of the Apache to its pedigree from the racetrack. It derives a ton of its road bikes on track-proven tech, much from the 43-year heritage of TVS Racing. Fueling that popularity in Asia, Latin America, Africa and Europe is its “Track to Road” approach. It has a truly international appeal, with its key markets including Bangladesh, Nepal, Colombia, Guatemala, Mexico, Honduras, and Italy.

Innovative Features and Personalization

Innovative features, such as fuel injection, ride modes, dual-channel ABS, and the SmartXConnect system really set the Apache series apart. Comfort and control are further enhanced by features like an adjustable suspension, cruise control, and climate-controlled seats. TVS made history as the first Indian two-wheeler manufacturer to offer factory customization with its Build-to-Order (BTO) option, letting buyers edits their bikes to their liking.

Voices from the Top

Sudarshan Venu, Managing Director, TVS Motor Company said, “We take pride in achieving this milestone. He thanked the 6 million-plus riders for their trust, attributing Apache’s global rise to their passion. According to Vimal Sumbly, Head of Premium Business, Apache was a game-changer in the performance biking space and has created a unique rider ecosystem around the motorcycle thanks to several segment-first innovations.

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A Thriving Rider Community

In addition to sales, the Apache has earned itself a robust following through the Apache Owners Group (AOG), which has more than 300,000 members around the world. This community participates in track days, events and meet-ups solidifying the relationship between riders and the brand. Such initiatives showcase TVS’s ambition to build a lifestyle around the Apache.

Looking Ahead

TVS Apache has 20 years and 6 million units behind it and is still going strong! We are focused on further expanding our footprint globally, and whenever there is a need for advancement in technology. With the Apache, it serves as a badge of muscle, determination, and rider-centric innovation.

Source: India Today

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