Maruti Suzuki, Hyundai market share falls to 12-Year low in first half of FY25 as new entrants gain ground

Maruti rebounds with strong market share gains after six-year gap

After a gap of six years, the country’s largest carmaker posted a substantial increase in , on a high base, and despite headwinds on account of the West Asia conflict, supported by strong growth in volumes across small car and SUV segments.

Maruti Suzuki – which has been losing ground to homegrown rivals and Mahindra & Mahindra (M&M) last couple of years – is estimated to have gained 4.3 percentage points market share in wholesale dispatches year-on-year last month on back of commissioning incremental capacity, taking overall share to 43.1%. In April too, the company’s market share rose by 2.8 percentage points to 42%.


The company’s market share had declined to its lowest level since the pandemic at 39% at the close of the last financial year.

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Prior to this, the company had gained a nominal share of 0.4 percentage points in market share yoy in FY24, but its market share has been on a downslide falling 51% in FY20.

Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, said, “We are seeing strong demand across segments. Our small car sales more than doubled last month. SUV sales too increased in strong double-digits. We were earlier constrained by capacity but now with additional production happening at Kharkhoda, we are being able to ramp up deliveries.” The company’s retail market share too increased by 3.6 percentage points to reach 42.8% in May, data from the VAHAN portal of the Ministry of Road, Transport & Highways (MoRTH) shows.

Sales of mini cars Alto and S-Presso more than double to 16,275 units last month from 6,776 units in May 2025. Utility vehicle sales went up by 44% to 79,267 units. has a month’s waiting for entry-level cars – Alto, S-Presso, WagonR and Celerio.

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Banerjee informed the company has a launch scheduled in the mainstream market shortly which would further add on to sales volumes. “In Delhi-NCR alone about 900,000 two-wheelers are sold annually. The total two-wheeler parc is estimates to be around 1.3-1.4 crore. Not all of these customers can upgrade directly to an SUV. While we have announced plans to drive in 7 SUVs by 2030, we will continue to play in other categories. We think there is room for all form factors (body types) to exist in the market here”, Banerjee added.

To meet potential demand, Maruti Suzuki recently commenced operations at it’s second line in Kharkhoda (Haryana). A fourth line with incremental production capacity for another 250,000 vehicles at Hansalpur (Gujarat) is set to go onstream in the second quarter.

Banerjee said the company has stocks of only 17 days in the channel. With a strong pipeline of bookings, a new launch in the mass the company is expecting to outpace industry growth and continue to gain market share in the ongoing financial year.

FY26 – 39.3

FY25 – 40.9

FY24 – 41.7

FY23 – 41.3

FY22 – 43.4

FY21 – 47.7

FY20 – 51

Source : SIAM

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