Venkateswaran, in his new role, will lead BharatBenz in India and will be responsible for driving the domestic business growth, fostering strategic partnerships, expanding the BharatBenz sales and service network, enhancing the reputation of the BharatBenz brand, and broadening the appeal of the BharatBenz product range among Indian customers.
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Venkateswaran brings a wealth of industry experience under his belt, having previously been associated with organizations such as Mahindra Logistics, Hero Cycles Ltd., Bajaj Auto Ltd., Tata Motors Ltd, and Eicher Motors.
Notably, he was a pivotal member of the team that was instrumental in creating the ‘BharatBenz’ brand. During his previous tenure at DICV, which spanned over 5 years, he played an integral role in defining product portfolios, establishing the sales and service network, and crafting a customer-centric experience within BharatBenz dealerships, the company said.
Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles said, “His proven passion for BharatBenz, his understanding of the brand since inception and his extensive experience in marketing, sales and customer service in the transportation industry makes him a worthy leader to take the brand and our domestic business to the next level.”
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