More Discounts Expected from Other Brands
With the auto industry struggling this year, other car manufacturers are also expected to roll out similar offers. Hyundai has not shared full details, but the discounts will include a mix of price cuts and freebies.
Car Sales Drop in India
The Indian car market is facing a tough time. According to the Federation of Automobile Dealers Associations (FADA), vehicle sales dropped by 7.19% in February 2025 compared to last year. Passenger car sales saw an even bigger dip of 10.34%.
Hyundai Loses Market Position
Hyundai has been hit hard by the downturn. In February 2025, it fell to fourth place in India’s car market with sales of 38,156 units, behind Maruti Suzuki, Mahindra & Mahindra, and Tata Motors. This was a sharp 36% drop from January’s 59,858 units.
“Super Delight March” Offers
Hyundai’s latest discounts include:
- Rs 55,000 off on the Hyundai Venue
Discounts Come at a Crucial Time
Experts believe Hyundai’s price cuts are part of a larger effort to regain lost ground. The stock market has been down for five months straight, reducing people’s willingness to spend on big purchases like cars. Dealer stock levels are also higher than usual, suggesting that carmakers may be pushing more inventory than what customers are actually buying.
Other Brands Also Offering Deals
Hyundai is not the only brand making adjustments. Skoda Auto India recently announced new offers on its Kushaq, Slavia, and Kylaq models. The company is now including a free one-year maintenance package and extending warranties, with the Kushaq SUV now coming with a 5-year/125,000 km standard warranty. Skoda has also upgraded mid-level trims with features like an electric sunroof, alloy wheels, and rain-sensing wipers.