Suzuki Updates EV Strategy For India With Fewer Models

Suzuki, Maruti’s parent company, is revising its electric vehicle strategy in India. It plans to launch four new electric models by 2030, down from an initial six. The company aims to maintain a 15% contribution from EVs and targets a production of four million units.

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Suzuki Seeks To Reclaim 50% Market Share

In its mid-term plan, Suzuki highlighted its focus on sustainable technologies, particularly hybrids and CNG vehicles. The company seeks to reclaim its former 50% market share, which is currently 41.5%. The company plans to sell electric cars within India and increase exports, with its first EV, the e Vitara, set to launch soon.

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Still Committed To Entry-Level Cars

Suzuki characterized India as its most crucial market. It noted that the competitive landscape is intensifying, prompting an emphasis on enhancing product quality and services. In addition to focusing on SUVs and MPVs, Suzuki remains committed to developing entry-level cars to meet customer preferences while exploring various powertrain options, including CNG and biogas solutions.

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