Tata Motors Unveils New Logo and Design Philosophy to Redefine Its Automotive Identity

New Logo Introduction

Currently, the logo throughout the Tata Company and its products has been redesigned from a traditional emblem and is of a minimalistic look with more inclined lines. This change is consistent with Tata Motors vision and strategy of innovation and progressive thinking across the automotive sector.

Tata Avinya EV

The Tata Avinya EV as a perfect example of new design language which is being used by the brand. It is technically modern with futuristic goals and technologies and places Tata Motors as an EV competitor.

Tata Harrier EV and Safari Stealth Edition.

Tata Motors launched the new logo at the Auto Expo 2025 showcasing a new car model-Harrier EV and Safari Stealth Edition. The Harrier EV is the companys attempt on electric SUVs, and the Safari Stealth Edition has a matte black exterior and all-black interiors for users looking for a stylish appearance with a menacing finish.

Conclusion

The efforts of Tata Motors to restyle their brand image as well as introducing new models indicated the companys commitment to change with the new market trends and consumers demands which are clearly signaled in the new logo and the new models, the Avinya EV and the Harrier EV. These developments are ideologies that will help to improve Tatas standing in the global auto industry.