TVS Paddock Premium Dealership Line Announced

• Dedicated to TVS’ premium models
• Set to launch in Q2 FY27
• Will cover everything from sales, service, accessories, and merchandise

TVS has announced the launch of a new premium dealership line called ‘TVS Paddock’. It will be dedicated to the brand’s current and future premium motorcycle range. The new showrooms are set to launch in the second quarter of FY27, so sometime between July and September 2026.

The new retail space has been designed with the help of Checkland Kindleysides, a London-based boutique retail design agency.TVS says the new retail format will focus on premium customer experiences. The showrooms will offer sales, expert consultation, community engagement, and specialised service facilities for premium motorcycle customers.

Customers interested in customising their motorcycles with the brand’s Built-to-Order kits can get dedicated consultations from experts. Additionally, the brand is setting up dedicated customisation zones in these dealerships. Lastly, customers can also buy brand merchandise and motorcycle accessories from the Paddock dealerships.

With TVS Paddock, TVS should be able to better cater to customers looking to buy premium motorcycles, and also help reduce the strain on regular dealerships. This will make it easier for customers planning to buy models like the Apache RR 310, RTR 310, and the Apache RTX 300 to get their after-sales needs met.

Upcoming models like the TVS Apache RR 450 will also likely be sold via these outlets in the future. The Apache RR 450 has been in the works and was recently spotted testing in India.