Ultraviolette expands presence in Europe with six new countries added

Ultraviolette Automotive has expanded its presence in Europe by entering six new markets in the Central and Eastern European (CEE) region.

The Bengaluru-based EV manufacturer has partnered with Elektrorider, which will serve as the official importer and distributor for the brand in Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia.

With this expansion, Ultraviolette now has a presence across 18 European countries. The company will initially introduce the F77 Mach 2 and the F77 SuperStreet in the newly added markets.

According to Ultraviolette, Elektrorider’s established retail and after-sales network for electric two-wheelers will help strengthen the brand’s presence in the region. The partnership will also provide customers with sales, service, spare parts, and technical support.

The F77 Mach 2 Recon will be offered at an introductory price of 3,499,000 Hungarian Forints in Hungary, 45,899 Romanian Leu in Romania, and €8,990 in Croatia, Slovakia, Slovenia, and Czechia.

Meanwhile, the F77 SuperStreet Recon has been priced at 3,599,000 Hungarian Forints in Hungary, 47,399 Romanian Leu in Romania, and €9,290 across Croatia, Slovakia, Slovenia, and Czechia.

Ultraviolette said the expansion is part of its global growth strategy. The company had previously entered markets including Germany, France, Spain, Portugal, the UK, Belgium, the Netherlands, Luxembourg, Italy, Austria, Switzerland, and Ireland.