Ather EL Scooter Platform will Help Reach More Customers

• New EL scooter platform targets larger electric scooter market
• Factory 3.0 will support future scale

You already know that Ather Energy is planning its next major new scooter platform called EL. Although we don’t know about the price, launch date, battery specifications or variant names yet, but Tarun Mehta, Co-founder and CEO of Ather Energy while commenting on the company’s FY26 performance stated that the EL platform gives Ather the chance to repeat the growth it saw with the Rizta at a potentially larger scale.

The EL platform marks the next phase of Ather’s product thinking. 450 series is aimed at riders who want a sharper and more performance-led electric scooter, while the Rizta is Ather’s family scooter line focused more on comfort, space and daily use. Together these two product lines currently offer nine variants. The planned EL platform has a wider base that could allow Ather to build more scooters for a broader set of buyers as it will be aimed at scale.

In FY26, Ather sold 2,62,942 units (up 69 percent year-on-year) while Q4 volumes stood at 83,418 units (up 76 per cent year-on-year). Much of this growth came from the Rizta and from the company’s larger retail footprint. Ather ended FY26 with 700 Experience Centres doubling from 351 outlets it had at the end of FY25. This wider retail base will give the company a stronger launchpad for the EL platform.

The company has spoken about investments in Factory 3.0 at AURIC expected to give it the scale and efficiency needed for the next phase of growth. Ather has also shown planned use of IPO proceeds for capital expenditure towards setting up an electric two-wheeler factory in Maharashtra. Out of the proposed Rs. 927.20 crore for this factory, Rs. 139.63 crore had been utilised up to 31 March 2026 leaving Rs. 787.57 crore available for utilisation. This indicates that Ather is building the base needed for its next product cycle.

In Q4 FY26, 93 percent of Ather customers opted for AtherStack Pro showing strong acceptance of the company’s software-led features. Ather has also said that non-vehicle revenue, including software subscriptions, charging, accessories, spares, and service, rose to 13 percent of total income in FY26. So clearly future scooters from the EL platform may not be judged only on hardware. Software, connected features, charging access, accessories and service support are now becoming part of the product itself.

Customers now have access to more than 6,000 charging points powered by LECCS fast-charging network. This charging access can help reduce buyer hesitation for the new EL product lines. A strong charging and service base may also help Ather take the EL platform beyond its stronger southern markets and deeper into middle India and other emerging regions.