The mid-size SUV segment is the most fiercely contested space in the Indian automotive market, and three Korean-inspired giants consistently vie for the top spot: the Kia Seltos, the Hyundai Creta, and the MG Astor. Each brings a distinct personality to the table—the Seltos is the tech-savvy style icon, the Creta is the all-rounder with mass appeal, and the Astor leans into sophistication and a unique AI assistant. With all three offering a plethora of features, multiple powertrains, and competitive pricing, choosing one becomes a significant challenge for buyers.
This head-to-head-to-head comparison for 2025 dissects these three popular SUVs across every critical parameter. We’ll analyze their design philosophies, cabin experiences, feature lists, performance credentials, and, most importantly, their value for money. By the end of this guide, you’ll have a clear understanding of which SUV aligns best with your lifestyle and priorities.
At First Glance: Design & Stance
   Kia Seltos: Boasts a bold, aggressive, and sporty design. Its signature “Tiger Nose” grille, sharp LED headlights, and muscular creases give it a commanding road presence. It looks the most SUV-like and purposeful of the three.
   Hyundai Creta: Features a more futuristic and parametric design language. The split-headlamp setup, sleek DRLs, and clean lines create a modern and sophisticated look that has broad appeal. The 2024 facelift made its design more mature.
   MG Astor: Offers a classic, elegant, and upmarket SUV silhouette. Its “celestial” grille and clean, timeless design elements help it stand out with an air of understated luxury, appealing to those who find the Korean designs too flashy.
Interior & Cabin Experience
   Kia Seltos: The cabin is a driver-focused, tech-laden cockpit. Highlights include ambient lighting, a flat-bottom steering wheel, and high-quality materials. It feels sporty and modern.
   Hyundai Creta: The Creta’s cabin feels airy, spacious, and minimalist. The dual 10.25-inch screens (infotainment and instrument cluster) are integrated into a clean dashboard, creating a premium and uncluttered environment.
   MG Astor: The Astor counters with a more traditional but plush interior. It uses rich-looking materials and offers a unique panoramic skyroof. Its standout feature is the AI-powered personal assistant that can converse with you, a segment-first gimmick that adds a fun element.
Features & Technology Showdown
All three are extremely well-equipped, but with different strengths.
Feature
Kia Seltos
Hyundai Creta
MG Astor
Infotainment Screen
26.03 cm (10.25″)
26.03 cm (10.25″)
25.4 cm (10.1″)
Instrument Cluster
26.03 cm (10.25″) Digital
26.03 cm (10.25″) Digital
17.78 cm (7″) Digital
Sound System
Bose 8-Speaker
Standard
Standard
Sunroof
Panoramic
Panoramic
Panoramic Skyroof
Ventilated Seats
Yes
Yes
Yes
ADAS
Level 2
Level 2
Level 2
Unique Feature
Smart Pure Air Purifier
Dual-Zone Voice Recognition
AI Personal Assistant
Powertrain & Performance
This is a key differentiator, with each brand offering a unique set of engines.
Specification
Kia Seltos
Hyundai Creta
MG Astor
1.5L Petrol
115 PS / 144 Nm
115 PS / 144 Nm
110 PS / 144 Nm
1.5L Turbo-Diesel
116 PS / 250 Nm
116 PS / 250 Nm
N/A
1.5L Turbo-Petrol
160 PS / 253 Nm
N/A
N/A
Transmissions
iMT, CVT, DCT, AT
Manual, IVT, DCT, TC
Manual, CVT
   Kia Seltos: Wins on paper with the most powerful engine option—the 1.5L Turbo-Petrol (160 PS). It’s the enthusiast’s choice, offering thrilling performance.
   Hyundai Creta & Kia Seltos: Share the excellent and refined 1.5L petrol and diesel engines. The Creta’s IVT (intelligent Variable Transmission) is tuned for smoothness, while the Seltos’ DCT offers quicker shifts.
   MG Astor: Is offered only with naturally aspirated petrol engines. The 1.3L turbo-petrol was discontinued. Its performance is adequate for city driving but feels underpowered compared to the Seltos turbo-petrol, especially on highways.
Ride, Handling & Comfort
   Hyundai Creta: Offers the most balanced and comfortable ride quality. It absorbs bumps effectively and feels settled at high speeds, making it a great long-distance cruiser.
   Kia Seltos: Has a slightly firmer suspension setup compared to the Creta, which translates to better body control around corners but a marginally less plush ride over broken roads.
   MG Astor: Strikes a good balance, with a ride quality that is comfortable and handling that is predictable. It feels composed and stable on the highway.
Price & Value for Money (Ex-showroom)
   Kia Seltos: ₹11 – ₹20 Lakh
   Hyundai Creta: ₹11 – ₹20 Lakh
   MG Astor: ₹10 – ₹18 Lakh
The Astor is often priced slightly more aggressively, but the Creta and Seltos have a wider service network and higher brand recall, which contributes to better resale value.
The Final Verdict: Who Should Buy Which?
   Choose the Kia Seltos if: You are a driving enthusiast who wants the most powerful engine, a sporty and feature-rich cabin, and bold styling. It’s for the buyer who values performance and tech.
   Choose the Hyundai Creta if: You want a safe, all-rounder choice with a comfortable ride, futuristic design, and a trusted brand name. It’s the most balanced package for a typical Indian family.
   Choose the MG Astor if: You prioritize a sophisticated, elegant design, a plush cabin with a great sunroof, and want the novelty of the AI assistant. It’s for the buyer seeking a unique, premium experience and doesn’t need a diesel or powerful turbo-petrol engine.
Conclusion
There is no single “loser” in this trio. The Hyundai Creta remains the rational, comfortable, and popular choice. The Kia Seltos is the sportier, more powerful alternative for those who enjoy driving. The MG Astor carves its own niche with classic styling and unique tech. Your decision should come down to your preferred design language, your need for a specific powertrain (especially the turbo-petrol), and the brand experience you value most. We highly recommend a test drive of all three to feel the differences firsthand.
FAQs
Which SUV has the best fuel efficiency? The base 1.5L petrol variants of all three SUVs offer similar real-world fuel efficiency of around 13-16 km/l. The diesel variants of the Creta and Seltos are more efficient, especially on the highway, delivering 18-21 km/l.
Is MG’s after-sales service network reliable? MG’s network is growing but is still not as extensive as Hyundai’s or Kia’s, especially in Tier 2 and Tier 3 cities. It’s crucial to check the service center availability and reviews in your specific city before committing to the Astor.
Which SUV has the most spacious rear seat? The Hyundai Creta generally has a slight edge in terms of rear seat legroom and a more airy feel due to its cabin design, making it extremely comfortable for three passengers.
Are the ADAS systems in all three equally good? All three offer Level 2 ADAS with similar core features like Adaptive Cruise Control, Lane Keep Assist, and Forward Collision Warning. In real-world use, their performance is quite comparable, with minor differences in calibration.
Which one has the highest resale value? The Hyundai Creta and Kia Seltos, due to their massive popularity and widespread service network, typically command higher resale values than the MG Astor.
Tags: Kia Seltos, Hyundai Creta, MG Astor, Mid-Size SUV Comparison, SUV under 20 Lakhs, Cars with ADAS, Family SUV India, Seltos vs Creta, Creta vs Astor, Best Compact SUV 2025.