VIDA New Logo Revealed

• Built around a geometric V-lettermark
• Visual cues from Hero’s H logo

VIDA powered by Hero has unveiled its new brand identity with a newly designed logo. The refreshed logo has been introduced to show how VIDA is moving from being only an electric scooter brand to a wider mobility name covering electric scooters, off-road concepts and other future mobility platforms.

The new VIDA logo is built around a geometric V-lettermark extracted from the mother brand’s visual language. The solid left pillar of Hero’s H has been used as the base idea which symbolises trust, scale and engineering. A 30-degree forward tilt gives the mark a sense of movement. Twin parallel forms are meant to show Hero’s legacy and VIDA’s future moving together.

VIDA has used black and white to give the wordmark a stronger and cleaner presence, and orange adding energy and movement. The refresh also includes what VIDA calls “The VOOM”. It is a kinetic mark, motion language and electric sonic signature designed to work across different use cases, from motor to digital dashboard. This’ll come handy as two-wheeler branding is no longer seen only on fuel tanks or front aprons, but also appear on apps, TFT screens, dealer signages, chargers and across social media.