Brixton Motorcycles, an Austrian brand has announced its entry into the Indian market. The automaker has also announced its partnership with KAW Veloce Motors for manufacturing and distribution in the market. Furthermore, the heritage brand is preparing to launch a whole range of motorcycles designed to suit the needs of Indian consumers. As per the brand, its entry into India is supported by a strategic vision to introduce its European elegance to the Indian riders.
The brand aims to take advantage of India’s position in the global motorcycle industry, which will strengthen Brixton’s reputation in both Europe and Southeast Asia. To do so, the brand is planning to launch four new motorcycle models in India this year. These upcoming models are being developed at Brixton’s Austrian design center and will be produced at a new, modern facility in Kolhapur, Maharashtra. This will benefit from KAW Group’s manufacturing expertise.
In addition, Brixton and KVMPL plan to establish a research and development center in India. This initiative aims to create models specifically for the Indian market and represents a significant step in establishing India as a strategic export hub for Southeast Asian and African markets.
Brixton Motorcycles is also aiming to develop a comprehensive dealer network across multiple major Indian cities. To be specific, the brand plans on launching 15 dealerships by the end of this year and adding 50 more in 2025.
Tushar Shelke, Managing Director at KVMPL, expressed his excitement about the launch, hinting at more thrilling developments to come. “We are thrilled to bring this esteemed brand to the Indian motorcycling community,” said Shelke. “With the launch confirmed, stay tuned for more exciting news soon! As Brixton Motorcycles gears up for a dynamic future in India, it promises not only to meet but exceed expectations, setting new benchmarks in the motorcycle industry with a commitment to excellence and innovation.”
